i. Introduction

1. Preface
2. Some Quick History
   1. The simple beginnings
   2. The 19th century
   3. The early 20th century
   4. The not-too-distant past
3. Current Trends
   1. Color
   2. Informational graphics
   3. Packaging
   4. Modular layout
   5. Page one design
      1. the traditional
      2. the magazine cover
      3. the information center
   6. Feature pages & sections
      1. lifestyle coverage
      2. entertainment news
      3. food
      4. comics, columnists and crosswords
   7. Sports pages & sections
      1. statistics
      2. calendars and listings
      3. columnists
      4. inside poop and gossip
   8. Opinion pages & editorials
      1. editorials
      2. opinion columns
      3. an editorial cartoon
      4. letters from readers
      5. the masthead
   9. Special pages & sections
      1. special enterprise packages
      2. special reports
      3. special-interest packages
4. The Newspaper of the Future
   1. Audiotext
   2. Websites
   3. Personalized digital newspapers

I. Fundamentals

1. What It's Called - Some Important Terms
   1. Bugs
   2. Bastards
   3. Dummies
   4. Reefers
   5. Widow
   6. Gutter
   7. Teasers
2. Tools of the Trade
   1. Calculator
   2. Pencil
   3. Grease pencil
   4. Knife
   5. Picas, points, & inches
   6. Proportion wheel & pica pole
   7. Writing and editing stories
   8. Producing photos
   9. Pagination
   10. Creating illustrations and graphics
3. Basic Typography
   1. Type fonts & families
      1. serif type
      2. sans serif type
   2. How to measure type size
   3. Modifying type vertically
      1. point size
      2. leading
   4. Modifying type horizontally
      1. tracking
      2. set width
4. Four Basic Elements
   1. Headlines
   2. Text
   3. Photos
   4. Cutlines
5. Headlines
   1. Writing good headlines
      1. keep them conversational
      2. write in present tense, active voice
      3. avoid bad splits
   2. Types of headlines
      1. kickers
      2. slammers
      3. raw wraps
      4. hammers
      5. tripods
      6. sidesaddle heads
   3. How to size headlines on a page
   4. Number of lines in a headline
6. Text
   1. Shaping text into columns
7. Photos
   1. The three basic photo shapes
8. Cutlines
   1. Cutline type styles
      1. below
      2. beside
      3. between
9. Drawing a Dummy
   1. What every good dummy should show
   2. Step-by-step: how to draw a dummy
10. A Broadsheet Dummy
11. A Tabloid Dummy
12. Troubleshooting
13. Exercises

II. Story Design

1. Stories Without Art
   1. Vertical story design options
   2. Horizontal story design options
   3. Two unusual options to ponder
2. Mug Shots
   1. Vertical story design options
   2. Horizontal story design options
   3. Some extra story design options
3. Text Shapes
4. One Horizontal Photo
   1. Size, direction, & content
   2. Vertical story design options
   3. Horizontal story design options
   4. Some extra story design options
5. One Vertical Photo
   1. Vertical story design options
   2. Horizontal story design options
   3. Other story design options
6. The Dominant Photo
   1. Choosing a dominant photo
7. Big Vertical, Small Horizontal
   1. Story design options
      1. stack vertically?
      2. stack horizontally?
      3. stack photos side by side?
8. Big Horizontal, Small Vertical
   1. Story design options
   2. Another option: raw-wrap headlines
   3. One-column photos: big enough?
9. Two Verticals
   1. Story design options
   2. What happens when stories collide
10. Two Horizontals
    1. Story design options
    2. Some odd options- and why they don't work
11. Adding mug shots
12. Troubleshooting
13. Exercises

III. Page Design

1. Grids
   1. Broadsheet grids
   2. Tabloid grids
2. Pages Without Art
   1. Butting headlines
   2. Boxing stories
   3. Bastard column measures
   4. Using raw wraps
   5. Optional headline treatments
   6. A better solution: better packaging
3. Pages With Art
   1. Guidelines
   2. Give each page a dominant image
   3. Balance & scatter your art
   4. Beware of butting headlines
4. Modular Page Design
5. Front Page Design
6. Flow Chart: Section Front Design
7. Making Stories Fit
   1. If a story turns out too long
   2. If a story turns out too short
   3. Non-standard (bastard) measures
   4. Jumping stories
8. Inside Pages
   1. Ads: threat or menace?
   2. Guidelines for ad laydown
   3. Guidelines for designing inside pages
9. Double Trucks
   1. Designing two facing pages
10. Bad Juxtapositions
    1. The problem: overlapping modules
11. Rules of Thumb
    1. Layout & design
    2. Text
    3. Headlines
    4. Photos
    5. Cutlines
    6. Jumps
12. Troubleshooting
13. Exercises

IV. Photos & Art

1. Some Photo Guidelines
   1. Every photo should:
      1. have a clean, clear center of interest
      2. look natural
      3. have a cutline
      4. be bordered
      5. be relevant
      6. be at least the size of a dime
2. Good Photos
3. Bad Photos
   1. Making the best of bad photos
4. Cropping Photos
   1. A good crop
   2. A bad crop
5. Sizing Photos
6. Halftones & Screens
7. Scanning Images
   1. Scanning Terminology
   2. Rules of Thumb
8. Stand-Alone Photos
9. Photo Spreads
   1. Covering a major event
   2. Exploring a topic or trend
   3. Profiling a personality
   4. Telling a story
   5. Displaying objects/places
10. Photo Spread Guidelines
    1. Photo guidelines
    2. Headline guidelines
    3. Text guidelines
    4. Cutline guidelines
    5. Other design advice
11. Studio Shots
12. Photo Illustrations
    1. Instantly show what the story's about
    2. Should never be mistaken for reality
    3. Work with the headline
    4. Perform with flair
13. Illustrations
    1. Commentary & caricature
    2. Flavor drawings
    3. Clip art
14. Feature Art Checklist
    1. Photo solutions
    2. Art solutions/ Photo illustrations
    3. Other graphics solutions
15. Risky Business
16. Troubleshooting
17. Exercises

V. Nuts & Bolts

1. The Flag
2. Logos & Sigs
   1. Standing heads and section logos
   2. Column logos
   3. Sigs & bugs
   4. Series logos
3. Liftout Quotes
   1. Combining quotes & mugs
   2. Guidelines for dummying liftouts
4. Decks & Summaries
   1. Basic deck guidelines
   2. Summary decks
   3. Summary guidelines
5. Bylines
6. Credit Lines
7. Spacing
   1. Section logos & headers
   2. Headlines
   3. Photos
   4. Text
   5. Boxed stories/graphics
   6. Bylines
8. Rules & Boxes
9. Refers, Teasers, Promos
   1. Refers
   2. Teasers & promos
10. Breaking up Text
    1. Subheads
    2. Initial caps
    3. Dingbats
11. Jumps
    1. Avoid jumping orphans
    2. Label jumps clearly
    3. Give jumps designed attention
12. Troubleshooting

VI. Graphics & Sidebars

1. Writing for Non-Readers
2. Sidebars & Infographics
3. Fast Fact
4. Bio Boxes
5. Lists
   1. The Harpers's Index
   2. Glossaries & Dictionaries
6. Checklists
7. Q&A's
8. Quizzes
   1. Short answer tests
   2. Multiple choice tests
   3. Self-appraisal tests
   4. Fill-in-the-blank surveys & contests
9. Surveys & Polls
10. Quote Collections
11. Charts & Graphs
    1. Bar charts
    2. Fever or line charts
    3. Pie charts
12. Tables
13. Ratings
14. Timelines
15. Step-By-Step Guides
16. Diagrams
    1. Focus tightly
    2. Design logically
    3. Label clearly
    4. Research carefully
17. Maps
    1. Locator maps
    2. Explanatory maps
    3. Data maps
    4. Guidelines
18. Graphics Packages
    1. Time
    2. Teamwork
    3. Expertise
    4. A firm commitment of space
19. Package Planning
20. Graphics Guidelines
    1. Compiling & editing graphic data
    2. Constructing good graphics
    3. Typography & layout
21. Troubleshooting

VII. Special Effects

1. Bending the Rules
2. The Leno Variations
3. Wraparounds & Skews
   1. Guidelines for wraps & skews
      1. don't overdo it
      2. anchor the text block
      3. keep text readable
      4. maintain contrast
      5. don't cut out photos
      6. smooth out your skews
      7. choose sides carefully
4. Photo Cutouts
   1. Respect the photograph
   2. Use cutouts on features
   3. Use images with crisp, dark edges
5. Mortises & Insets
6. Screen & Reverses
   1. Guidelines for Using Screens
      1. don't overdo it
      2. don't diminish the readability of text
      3. don't screen text type
      4. position the type thoughtfully
      5. don't print type against distracting backgrounds
7. Display Headlines
   1. Dummying & building display headlines
8. Color
9. Types of Color
   1. Spot color
   2. Process or full color
10. Adding Color to a Page
    1. Go easy
    2. Don't use color for color's sake
    3. Beware of colorizing false relationships
    4. Be consistent
11. Color Guidelines
    1. Use appropriate colors
    2. Keep background screens as pastel as possible
    3. Don't overreach your technology
    4. Watch the volume level of your colors
    5. Consult a color chart before you create new colors
12. Printing full color
13. Troubleshooting

VIII. Redesigning

1. Redesigning your Paper
2. Evaluating your Paper
   1. Headlines & type
   2. Photos
   3. Graphics & artwork
   4. Special page designs
   5. Inside pages
3. Gathering Examples
4. Compiling a Shopping List
   1. What elements need a redesign at your paper?
5. Building Protypes
   1. Allow enough time
   2. Be honest
   3. Use dull material
   4. Don't steal
   5. Stay open to opinions
   6. Present plenty of options
6. Testing & Promotion
   1. Conducting market research
      1. reader surveys
      2. focus groups
   2. Mounting a promotional campaign
      1. loyal readers
      2. occasional readers
      3. non-readers
7. Writing a Stylebook
8. Launching and Following up
   1. All at once or phase it in?
   2. Enforcing and refining new styles
9. Redesign Gallery
10. Troubleshooting

IX. Web Design

1. Transforming News Pages into Web Pages
   1. Informative
   2. Easy to navigate
   3. Fast-moving
   4. Current
2. Organizing a Web Site
3. Setting up Your Site
   1. Take a tour of online newspapers
   2. Discuss your goals and ambitions
   3. Plan your site
   4. Evaluate your computer resources
   5. Design your page prototypes
   6. Test, test, test
4. Web Design Guidelines
   1. Dealing with different download times
   2. Coping with different platforms
   3. Organizing pages
   4. Using effective page grids
   5. Adding color
   6. Sizing and saving graphics
   7. Using type effectively
5. A Web Site Checklist
   1. Layout and design
   2. User-friendliness
   3. Site management